Financial / Corporate

We are a digital media company with a complete solution for online video

PlayAd Media Group (PMG) is a technology driven digital media company offering advertisers, publishers and content providers a complete solution for online video.

The company empowers a syndicated online TV platform (YouPlay) with more than 20M streams per month, and distributes engaging video in-banner experiences in a brand safe environment across the Nordic region.

The company was recently internationally awarded in The European Business Awards as a National Champion and received a gold medal in the category Entrepreneur of the year. The company is also the only media company in Sweden that, for three consecutive years, has received the prestigious DI Gasellen and The Deloittes Fast 50 Award, which ranks the fastest growing technology companies in Sweden.

“You can’t build a large online video company. You have to build a large online tech company that distributes video.”

Mark Suster, Entrepreneur and partner at Upfront ventures

What make us special is that we provide a non stop shop for advertising online, with all needed disciplines in-house. PMG has proprietary technology, its own sales department, its own creative studio to make digital production, its own video distribution channels and partnerships with content providers. We believe that the future of all forms of advertising success is to create involvement among the target audience. Therefore, we want the user to actively choose to engage, spend time and interact with campaigns in our ad formats. This endeavor is also reflected in PlayAd’s payment models, CPV (Cost Per View) and CPCV (Cost Per Completed View). We want to make sure to maximize the advertisers ROI.


The company was founded in 2004 by Tom Sundvik, Patrik Andrén and Fredrik Grahn.
Their ambition was to create an online platform where advertising, media and design agencies as well as other creative companies and individuals could present themselves, their advertising campaigns and portfolio of creative works. One year after the start of ‘Creative Section’, over 90% of Sweden’s major creative agencies, as well as hundreds of freelancers, had joined the platform and shared their creative work, covering everything from design, print, interactive, radio and tv commercials.

In the following years, Creative Section witnessed an ever-growing interest from consumer websites, who showed interest in it’s online database of TV ads.
In 2007 Creative Section launched it’s first video player, exclusively showing TV ads for entertainment purposes. The video player was distributed on some of the video website that were launched in the wake of YouTube’s early success. Realizing the tremendous commercial potential on the basis of the continuous strong viewer interest, the idea to launch a new and innovative advertising format was born: PlayAd.

In 2008, the investment company BBE Private Equity made a first-round investment in order to finance the development of a video player and video management system (VMS), the build-up of an advertising network and a sales organisation. PlayAd was launched in early 2009, with a number of unique features: user-initiated, interactive and with a cost-per-view model, all of which was unique at the time. As PlayAd became the core business, the company was renamed PlayAd Media Group (PMG).

In 2013 PMG acquired Ability Mobile, one of the pioneers of mobile advertising, which significantly strengthened PMG’s mobile offering MobileAd, covering both mobile display and mobile video ad formats. PMG also acquired the technology firm adTEN and their state-of-the-art ad serving platform. Consolidating both of the acquired company’s ad serving platforms and video management systems into the company.

PlayAd Media Group International is today a privately owned, entrepreneurial company with it’s head office in Stockholm and now includes 5 subsidiaries after entering into Norway, Finland and Denmark year 2013 and 2014. We are currently 50+ employees and expanding rapidly. Each office in the Nordics offer all existing Online Video products, available on the market today.