Outstream Programmatic is an in-article format for videos up to 15 seconds. The video will only play once at least 50% of the video is in-screen for at least 2 seconds and will stop playing when 50% of the video goes off screen. The format is equipped with a mute button and follows the IAB standards. Please observer that this format does not allow any additional graphical elements.
This format is purchased in CPM (Cost Per Mille, which is the cost per 1000 views).
5-15 sec video that start playing when at least 51% of the ad is in screen. The sound turns on/off manually.
Compatibility: Cross screen
Targeting options: Run of network (standard), demographics, vertical, custom, geo-targeting
Third part tracking: Yes
Price model: CPCV (Cost Per Completed View)
Available features: IAB VAST 3.0, 15 sec video, in-screen counter, sound on/off
• 5-15 sec video (16:9 / MP4)
• Third part tracking pixels