Outstream Programmatic

Outstream Programmatic is an in-article format for videos up to 15 seconds. The video will only play once at least 50% of the video is in-screen for at least 2 seconds and will stop playing when 50% of the  video goes off screen. The format is equipped with a mute button and follows the IAB standards. Please observer that this format does not allow any additional graphical elements.

This format is purchased in CPM (Cost Per Mille, which is the cost per 1000 views).


Technical specification

5-15 sec video that start playing when at least 51% of the ad is in screen. The sound turns on/off manually.

 Cross screen

Targeting options: Run of network (standard), demographics, vertical, custom, geo-targeting

Third part tracking: Yes

Price model: CPCV (Cost Per Completed View)

Programmatic: Yes

Available features: IAB VAST 3.0, 15 sec video, in-screen counter, sound on/off


• 5-15 sec video (16:9 / MP4)
• Third part tracking pixels

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