“Research is to see what everybody else has seen,
and to think what nobody else has thought”
– Albert Szent-Gyorgyi, winner of the Nobel Prize in Medicine, 1937 –
Development of online video is probably the most important process in media today. It has great impact on consumers’ behavioural changes, on how advertisers should adjust their media mix, but also – in a wider perspective – on progression of democracy and freedom of speech.
That is why PlayAd Media Group strives to be in the avant-garde of media research. Providing our clients and partners with the latest and most relevant insights for the Nordic and international media markets with focus on online video.