Around the earth in 6 steps

We made this interactive-video-campaign together with SBS Discovery / Kanal 5, OMD and Opacity. The basic idea was to let the user control of Filip & Fredriks journey around the world. Depending of the user’s choice, the journey may take many different paths and it’s really a engaging experience and a whole new way to work with a trailer. The jurney was based on 19 diffrent video-clips, all linked together and displayed based on the users choise.

Check it out!


Advertiser: SBS Discovery / Kanal 5
Media agency: OMD
Video and animations: Opacity
Digital production: PlayAd Studios