The campaign for Liseberg contains the TVC along with the new summer attractions, all connected to a illustrated map witch give you a indication of the location. In the campaign you might also click away to buy a ticket or book a hotel room.
This campaign is targeted all over Sweden and with a reach of a 3 miles radius from Norwegian/Swedish border.
Part 2 of this Liseberg campaign puts the AeroSpin attraction in focus. We show people how it works, giving helpful tips of how to fly and promotes the AeroSpin application. The campaign also challenge people to participate in the AeroSpin Grand Prix.
Advertising agency: FB Factory
Media agency: Bright media
Digital production: PlayAd Studios