YouPlay – A complete syndicated Online TV Platform

With around 20 million started streams per month, YouPlay is the largest Nordic Online TV channel with syndicated content. We give publishers free access to a world of content from other publishers in the network (syndication) and content from premium content providers such as AFP (Agence France Presse), Paris Mode, Getty Images, Look’n Cook, World Sports, Aller Media and many more.

YouPlay is completely ad-funded, based on a revenue share model between publishers, content providers and PlayAd Media Group. Together we provide website visitors in the Nordic region with high quality content online and give advertisers the possibility to be seen in a unique premium environment.

Interviews with Swedish publishers & content partners

Publishers – Customise your own branded player

YouPlay is fully customizable and gives publishers total control over the design, the content and the functionality of their Online TV channel. The customization of the minimalistic and modern YouPlay player can be done through an intuitive web interface within minutes.


YouPlay features a wide array of video players and video display formats for publishers, enabling the implementation and integration of video content on as many apps, pages and placements as possible. And if that’s not a powerful API give publishers unlimited possibilities to customize the video experience for their own needs and users. All video players are based on HTML5 and all players and formats are responsive, working on all devices.

The high performace Online Video Platform (OVP) is based on the world’s leading video technology, and designed for the specific needs of YouPlay, such as the unique syndication model. The OVP supports both video on demand (VOD) and live streaming, transcoding to and streaming from a number of codecs and bitrates including adaptive streaming for the best video experience. Easy two way syndication, YouTube import of playlists and social share functions are some other innovative features of the YouPlay Online Video Platform.

Available Online TV formats for desktop and mobile >

Advertise with us

As an advertiser, your brand will be seen in premium environments only. Your ads will be associated with high quality Online TV content with 100% transparency. This means that you always know exactly where your ads are running. We also offer advertisers advanced targeting and analytics. If you have a specific campaign requirement, we provide a variety of target options, such as geographic and behavioral. You only pay for 100% completed views, CPCV (Cost Per Completed View). We want to make sure that you maximize your ROI.

Available ad formats:

Pre-roll ad
5-15 second video spot

Pre-roll with interactive layer
Enhance your pre-roll ad with an interactive html-layer. It creates a whole new dimension for your video and a more engaging experience for your audience.

Pause Ad
16:9 display ad

Sponsor billboard
Be a sponsor of content and show of your brand as a premium sponsor.

Contact us

Niklas Malmborg

YouPlay Sweden
M +46 (0)736246492

Hege Lorvik

YouPlay Norway
M +47 934 13 395

Niclas Kevin

YouPlay Finland
M +358 40 587 5264

Jesper Stryhn Katz

YouPlay Denmark
M +45 292 52 294