Five short form video formats that will make the readers stay longer on your site
One of the easiest ways to increase the average amount of time your visitors spend on your site is
to include visual content. Videos are a great way to generate engagement from your readers and
visitors, and a committed audience is more likely to stay longer on your site. It’s actually very
simple, and the benefits of adding short form video segments to your written stories are clear.
Here are a few short form video formats that you should produce if you want your readers to stay
longer on your site.
1. Explainer video
By using explainer videos in your articles, you can make something difficult easier to understand.
It’s a great way of creating audience engagement. Through video, you can visualize and explain
the topic in an educational way, which in turn leads to the audience gaining a better
understanding of the article itself.
For example, let’s say you’re writing an article about a virus mutation spreading in your
geographic area. In that case, an explainer video on how a virus mutates can give the reader an
increased understanding of what is actually happening, which will add value and depth to your
Short form video interviews are a quick and easy way to give your written stories an additional,
and more personal dimension. And today, you don’t even have to own expensive and tricky
equipment to make it possible. With just a cell phone or a computer you will come a long way.
With today’s technology you can, for example, call someone up for a video interview via zoom,
and record it while you talk.
As always when it comes to video, try to keep it brief. And perhaps you single out the most
interesting part of the interview and make that into a video? Or why not take the opportunity to
ask additional questions that can add new depth to the story.
3. … in 60 or 90 seconds
Usually it is not possible to tell exactly everything about a topic, in a video of less than two
minutes. It goes without saying. However, it is possible to set restrictions through the video
format, and in that way limit and narrow down how much information can be included in the
By setting a time limit and working with that as a concept, you limit the amount of information that
can possibly be included in the video. Also, by telling a story or explaining a topic in either sixty or
ninety seconds, the viewers are already aware of the premises and knows what to expect.
4. Five things you may not know about…
The same principle, to narrow it down, applies for videos as the one we call “Five things you may
not know about…”. This format is perhaps one of the easiest ways to produce evergreen videos.
The trick is to use information that lasts over time and to avoid information that is constantly
changing. For example, if you are making a video about a sport star, use information like where
they are from, when they became professional and their biggest achievements. But avoid
information that will change over time.
5. This is what happened
If you regularly write about a certain topic, perhaps a criminal case, it can be a good idea to
summarize previous events in a video. In this way, the reader gets the background through the
video, which means not everything having to be discussed in the text.
There are many ways to make a “this is what happened”- videos, but we have come to the
conclusion that a simple and appreciated way is to present it as a timeline. It appeals to the
viewer since it is easy to keep up with, and it also increases the chances of them watching until
the video is finished.
And don’t forget!
When it comes to online video, several studies show that less is more. Because of the
website user’s short attention span, the rule of thumb is to keep most videos under two minutes.
In some cases, there may be room for longer videos, but in general it is good to keep it under two
If you don’t have resources yourself to produce video. Please reach out to our content team.