Expander is an interactive engage format that is designed to make users engage and spend more time with the advertisers brand. The first video impression is doing a great job building reach and brand impressions (all for free) with a 5-10 seconds muted video loop accompanied by a graphical layer that typically contains a logo and a message. Once the user clicks or interacts with the ad, it will expand in a new layer on the same page.
This format is purchased in CPE (Cost per Engagement), which means that you will only pay when users actively choose to start the video experience. The first video impression anyhow, is doing a great job building reach and brand impressions (all for free).
Type: Video Engage (cross screen)
Dimension/ratio: 16:9 (before expanding)
Required material for production:
• Video (.mp4, 16:9 / 1920×1080 px) Recommended length: 15-30 seconds
• Video-loop (.mp4, 16:9 / 1920×1080 px, muted) Length: 5-10 seconds
• Advertisers logo (.ai, .eps or .png)
• Font (.ttf or .otf)
• Images (.png)
• Text/Copy (.doc, .docx, .pages)
Tracking options (third party)
• Expand tracker (1x1px)
• Impression tracker (1x1px)
• Viewable impression tracker (1x1px)
• Completed viewable impression tracker (1x1px)
• Click URL
PlayAd Studios will help out to make your video better.