Widescreen is an interactive engage format which is designed to create relevant reach and to enhance an existing video in order to create a greater user experience. The first video impression is doing a great job building reach and brand impressions (all for free) with a 5-10 seconds muted video loop accompanied by a graphical layer that typically contains a logo and a message. When the user click or interacts with the format – the full length video starts and you have the opportunity to add a CTA or a message to further enhance the video.
This format is purchased in CPE (Cost per Engagement), which means that you will only pay when users actively choose to start the video experience. The first video impression anyhow, is doing a great job building reach and brand impressions (all for free).
Type: Video Engage (cross screen)
Required material for production:
• Video (.mp4, 16:9 / 1920x1080px) Recommended length: 15-30 seconds
• Video-loop (.mp4, 16:9 / 1920x1080px, muted) Length: 5-10 seconds
• Advertisers logo (.ai, .eps or .png)
• Font (.ttf or .otf)
• Graphic guidelines if accessible
Tracking options (third party)
• Play tracker (1x1px)
• Completed play tracker (1x1px)
• Impression tracker (1x1px)
• Viewable impression tracker (1x1px)
• Completed viewable impression tracker (1x1px)
• Click URL
PlayAd Studios will help out to make your video better.