PlayAd a part of Union Media
Union, the new joint venture of 5 leading video technology providers has now launched to enable
global brands to activate video campaigns on the sites that really matter to their local
audiences. Union and its founding members PlayAD, Project Agora, ShowHeroes, Video
Intelligence and Viralize enjoy strategic relationships with thousands of local market websites
across the EMEA region providing video content, monetisation and technology to these
Union will help local publishers access incremental spend from global brands who want to
support local media at a time when their trusted content is needed more than ever by their
Available programmatically and as a managed solution, Union brings a unique blend of pre-roll
and outstream video formats to market, enabling advertisers to use powerful contextual targeting
on brand safe, trusted publishers to reach nearly 300 million users. Union’s publisher partners
include global brands such as Marie Claire, Elle, Vanity Fair and CNN, as well as leading local
publishers such as Aller Media, Axel Springer , Stryia, Libero and Funke Media Group.
Steven Filler has been announced as Managing Director for Union and will lead the launch across
EMEA focusing on London, Paris and Amsterdam agency buying hubs. With 20+ years’
experience in the digital industry, Filler has been hired as the Union MD to build the business and
team. Filler has held major commercial roles across a range of leading companies including The
Guardian, AOL, Collective and Kargo.
Steven Filler, MD, Union said: “I am incredibly excited to be launching Union Media and to bring
together the combined strength of these 5 companies with over 300 employees located in 34
cities across EMEA. Advertisers have been crying out for more quality, brand safe video inventory
and Union makes this possible through a single entry point while also allowing brands to support
the publishers that really matter to their local audiences. The current global Coronavirus crisis we
are facing has highlighted the continued importance of local quality media in providing the truth
and guidance to people who care about the global challenge but really want to understand what’s
going on in their own countries.”.
Do you want to know more about Union Media? Drop us a line!