PlayAd by ShowHeroes Group do not use profiling, behavioural targeting, or other invasive techniques to target visitors to our products. We do not collect, store, or process personal information, and we are compliant with the laws under the General Data Protection Regulation (GDPR), as well as local privacy laws.
PlayAd by ShowHeroes Group, founded in 2004, has a strong focus on transparency and privacy. The purpose of this page is to clearly explain our approach, what data is involved, how it is handled, and how it may affect you. This page pertains to viewers of our advertising and web TV products, and not our direct customers who can find the relevant policies on the product administrative pages.
Whilst PlayAd by ShowHeroes Group do not use personal information to target or track users, we do establish a cookie or connection based fingerprint so advert frequency can be limited so as not to show the same adverts repeatedly, or not to impose on visitors who have opted to dismiss the advert. This identifier is randomly generated, or based on your connection and is not tied to any other information such as your IP address, and never shared with any third parties. If you would like to opt out of this, you can do so via the links at the bottom of this page as well as take a look at the information tied to your connection.
As a visitor to PlayAd by ShowHeroes Group’s products, we need to provide a cookie containing the identifier as per the purpose above. This is our primary cookie that is used, we do additionally use another cookie with a longer lifetime if you decide to opt out of this in the link at the bottom of this page. The cookies used are defined as:
uid – this contains your identifier, it has a life time of 3 months and is used for the above purposes.
optout – this signifies that you wish to opt out of the above behaviour, it has a life time of 24 months.
PlayAd by ShowHeroes Group partner with several programmatic providers who are used to help serve advert requests. We only work with providers who are also GDPR compliant. The connection to these providers are established within the player via your browser, no information is passed to these providers that is not part of a normal web request. These partners have confirmed GDPR compliance with PlayAd by ShowHeroes Group and they are responsible for ensuring they remain in compliance. These partners are: Rubicon, Adform, SpotX, Google Ad Exchange
PlayAd by ShowHeroes Group partner with several analytics providers who are used to help track campaign performance and usage. We only work with providers who are also GDPR compliant and do not use the connection to attempt to identify you. The connection to these providers are established within the player via your browser, no information is passed to these providers that is not part of a normal web request. These partners have confirmed GDPR compliance with PlayAd by ShowHeroes Group and they are responsible for ensuring they remain in compliance. These partners are Google Analytics, Adform, Delta Projects
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